This idea, however, is a myth and its a political construction. Idea the 1950s in fact was a time is wrought with racial discrimination, conflicts, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. L an it was a time in which that anticommunism targeted the e liberal reform impulses of the new deal and frequently anti anticommunists took away civild liberties. And these are all different areas of political pressures inl terms of enforcing certain ideals and resisting against of those that we will look at next week. Politica but i like ike as a political construct shifted attention awa, from those divisions and it created a sense of consensus. In many ways again this is political construction. And at the root of it was a very innovative and transformative r Marketing Campaign that transformed a military hero into a political celebrity. Matr and he used that attention to win the presidency. Often