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Transcripts For CSPAN3 Lectures In History Dwight Eisenhower And 1950s Political Advertising 20240712

Prosperity. And the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple and it conveys that happiness. This idea, however, is a myth. And it is a political construction. The 1950s, in fact, it was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in which anti communism targeted the liberal reform impulses of the new deal and often anticommunists took away civil liberties. These are all areas of political pressure in terms of enforcing certain ideals and resisting against those that we will look at next week. I like ike, as a political construct, shifted attention away from those divisions and it created a sense of consensus. In many ways, again, this is a political construction. At the root of it was an innovative and transformative Marketing Campaign that transformed a military h

Transcripts For CSPAN3 Lectures In History Dwight Eisenhower And 1950s Political Advertising 20240713

Conveys a notion of nostalgic and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity, where america was a world leader, and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple, and it conveys that happiness. This idea, however, is a myth, and its a political construction. The 1950s, in fact, was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated hetero sexuality in the law. It was a time in which anticommunism targeted the liberal reform impulses of the new deal and frequently an anticommunist took away civil liberties. These are all different areas of political pressures in terms of enforcing certain ideals and resisting against those that we will look at next week. But i like ike as a political construct shifted attention away from those divisions, and it created a sense of consensus. In

Transcripts For CSPAN3 Lectures In History Dwight Eisenhower And 1950s Political Advertising 20240713

1950s. Her class is about an hour and ten minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan i like ike. This idea that this spin that so many people wore around the campaign of 1952 and 1956 conveys a notion of nostalgia and simplicity. It shows the 1950s as an era of prosperity where america was a world leader and American People were happy in their suburban homes. I like ike is simple. But this is a myth and a political construction. The 1950s in fact was a time full of racial discrimination. Conflict, intense political and social pressures to conform to a suburban ideal. And mandated heterosexuality in the law. It was a time when anticommunism targeted the liberal impulses of the new deal and anticommunists took away civil liberties. These are all different political pressures for enforcing certain ideals and resisting those that we will look at next week. But i like ike requests as a political construct shifted saengs attention away from those divisi

Transcripts For CSPAN3 Lectures In History Dwight Eisenhower And 1950s Political Advertising 20240713

The slogan i like ike. This idea that this pin that so many people wore around the pin campaign of 1952 and 1956 conveys a notion of nostalgia th and simplicity. It really emphasizes this idea of the 1950s as this era offpr prosperity where america was a world leader and American People were happy in their suburban hopes with near nuclear families. I like ike is so simple and it conveys happiness. But this is a myth and a political construction. The 1950s in fact was a time full of racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender heirarchies and mandate t heterosexuality in the law. It was a time when iethese poticommunism targeted the ar enberal impulses of the new deal and anticommunists took away civil liberties. Fo these are all different political pressures for enforcing certain ideals and resisting those that we will look at next week. G agains next but i like ike as adi political construct shifted attentio

Transcripts For CSPAN3 Lectures In History Dwight Eisenhower And 1950s Political Advertising 20240714

This idea, however, is a myth and its a political construction. Idea the 1950s in fact was a time is wrought with racial discrimination, conflicts, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. L an it was a time in which that anticommunism targeted the e liberal reform impulses of the new deal and frequently anti anticommunists took away civild liberties. And these are all different areas of political pressures inl terms of enforcing certain ideals and resisting against of those that we will look at next week. Politica but i like ike as a political construct shifted attention awa, from those divisions and it created a sense of consensus. In many ways again this is political construction. And at the root of it was a very innovative and transformative r Marketing Campaign that transformed a military hero into a political celebrity. Matr and he used that attention to win the presidency. Often

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