Article - The Cookie Apocalypse: Adapting to the Era of 3rd Party Cookie-Less Marketing - By Cristina Suris - As reliance on zero and first-party data sources becomes increasingly crucial, proactive adaptation and integration of customer profiles into evolving marketing channels will be essential for maintaining competitiveness in the industry. I discussed this recently with my colleagues on the HSMAI Rising Marketing Leader Council, read on for highlights from our discussion
Article - HSMAI Americas Announces 2024 Rising Sales, Marketing, and Revenue Optimization Leader Councils - Each council, with a tenure of 2-years, is comprised of emerging professionals from various roles within the hospitality industry. Participants benefit from a structured mentorship program with Advisory Board members, collaborative small-group projects, annual in-person meetings, exclusive networking opportunities, and access to leadership development resources.
The Hospitality Sales and Marketing Association International (HSMAI) is proud to introduce the 2024 Rising Sales, Marketing, and Revenue Optimization Leader Councils.