Taste Testing the Boom of Dallas Hard Seltzers dmagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dmagazine.com Daily Mail and Mail on Sunday newspapers.
Kristina Rowe
You’ve undoubtedly seen a Joe Skilz mural in Deep Ellum, so you might do a double-take when you see his art in a grocery store beer aisle. That all came about when 3 Nations Brewing decided to take a new approach to their beer can design.
The brewery reached out to local mural artists, looking for a way to bring something exciting and recognizable to the design, and ended up selecting the artist best known as “Skilz” for the project.
All of the brewery’s core beers now feature a character created by Skilz on the can. Each one is unique and was designed based on the artist’s impressions of the beer when he drank it. While each design is distinct, when combined with a limited color palette and a distinctive, playful font on the can, the recognizable art helps solidify the brand consistency 3 Nations was looking for.
Ginger Prickly Pear - mild sweetness balanced with an earthy spice of ginger flavor.
Grapefruit Sea Salt - balanced fruity sweetness & acidity with a hint of sea salt. We ve been planning and perfecting BuchaLada for several years and are excited to finally share it with everyone, said George Esquivel, co-founder of Four Corners Brewing Co. As consumers gravitate to new beverages like hard seltzers, we see an opportunity to deliver a unique and elevated flavor experience. People tell us they want more flavor vs. traditional seltzer but also want reasonable calories and ABV in a beverage. Buchalada delivers on all three through a balance of craft-brewed kombucha and bubbly, hard seltzer.