Kristina Rowe
You’ve undoubtedly seen a Joe Skilz mural in Deep Ellum, so you might do a double-take when you see his art in a grocery store beer aisle. That all came about when 3 Nations Brewing decided to take a new approach to their beer can design.
The brewery reached out to local mural artists, looking for a way to bring something exciting and recognizable to the design, and ended up selecting the artist best known as “Skilz” for the project.
All of the brewery’s core beers now feature a character created by Skilz on the can. Each one is unique and was designed based on the artist’s impressions of the beer when he drank it. While each design is distinct, when combined with a limited color palette and a distinctive, playful font on the can, the recognizable art helps solidify the brand consistency 3 Nations was looking for.