ASI Promo Insanity
What’s the best promotional product?
Hats off to the champion! Hats defeated water bottles & tumblers in the Promo Insanity finals to claim the crown of world’s favorite promotional product. Never the presumptive favorite, hats made a surprise run through our contest, knocking off established favorites such as bags and T-shirts on its way to the title.
How did we get here? We started at the beginning of March with 16 of the most popular promotional items. We put them in a bracket and seeded them based on the total number of searches for those products last year in ESP. Each round, readers voted for their favorite promo product category.
ASI Digital Expo: A Look at Industry Trends, Tips
The two-day virtual event featured products, strategies and networking opportunities.
As the COVID-19 pandemic lingers, ASI Show got back into the swing of things with its first trade show of 2021, held virtually on Wednesday, Feb. 3 and Thursday, Feb. 4. Hosted on the digital event site Hopin, nearly 5,300 attendees enjoyed two full days of a virtual show floor with exhibitor booths, educational sessions, keynotes and networking opportunities. ASI President and CEO Tim Andrews and Andy Cohen, senior vice president of editorial and marketing services, kicked off the show with a welcome message and balloon drop.
Promo Suppliers Intensify Sustainability Efforts
From a nationwide solar setup to making products from earth-friendlier components, top suppliers are making a visible commitment to lessening their environmental impact.
There’s a green wave rising in the promotional products industry.
Compelled by evolving end-client tastes, a desire to increase efficiency, and a will to reduce the impact of industry on the planet, a growing number of top promo suppliers are ramping up efforts to operate more sustainably.
It’s much more than a trend or even a priority. It’s a tectonic shift occurring within promo and across industries that will fundamentally change and improve production, while also leading to more products being made with earth-friendlier content. Underway for years, the movement is poised to accelerate both in the short- and long-term.
Will ‘Double-Masking’ Impact Promo Sales?
Some promotional products pros believe increasing calls for wearing two masks to protect against COVID spread could fuel an uptick in mask sales for the industry.
Layer up.
Such is the message a growing number of health officials are sending to the public when it comes to face masks – and that has potential implications on sales and in-person work operations in the promotional products industry.
Dr. Anthony Fauci, chief medical adviser to President Joe Biden, recently said wearing two masks at once “likely does” offer better protection against the spread of COVID-19. “It just makes common sense,” he told The Today Show. A growing body of research supports Fauci’s position.