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COVID-19 FINANCIAL RELIEF By Dorothy Crouch | Tuesday, March 9, 2021
Action-sports brand
Vans is again showing financial support for the small businesses that have struggled through the pandemic as it widens the reach of its Foot the Bill program. Announced in April 2020, the initiative was introduced to support independent skate shops, music venues and restaurants that were forced to close. The program relied on the sale of custom footwear and apparel that were designed for each business. Net proceeds from the sales benefited those businesses that were enrolled in the program.
In January, Vans announced that all businesses that the company supported during February would be Black owned in observance of Black History Month. To observe Women s History Month, Vans is focusing on women-owned businesses during March, including