Sabeena Ladha, founder and CEO of DEUX, drew on her childhood love of sweets and experience in the food space to create a different kind of snack company.…
DEUX has the lofty goal to offer a healthier alternative to iconic food brands like Nestle. I sat down with Sabeena Ladha, founder of DEUX, to learn more.
Sabeena Ladha, the founder and CEO of Deux, spoke about how her prior work experience helped give the a better-for-you sweets brand a head start, why Deux promotes indulgence first and foremost, how the collaborative nature of its social media and influencer strategy has benefited trial, awareness and innovation, and how she navigates the challenge of managing three product lines.
From a limited-time, cinnamon-sugar treat from Chamberlain Coffee to a vegan milk chocolate- and coffee-infused almond butter, we’re serving up the best in vegan food news of the week.