are the six-pack fairy finishes up her ab magic with contouring makeup. then we ll take like a cream cosmetic like this and really kind of almost draw. and then buff it out. and this isn t cheating? this is definitely not cheating. how is it i mean, think about it this way. is makeup for you cheating? every woman wears makeup. is that cheating? enhancing. enhancing, that s a better word to use. reporter: for $35, the average guy can now buy abs in a box. assuming he knows how to paint them on. men are just as vain as we are. they really are. reporter: that vanity is driving sales of products like the lab series ab rescue body sculpting gel, which promises to tighten and tone. we went into the lab to see the science of enhancing the six-pack. the chemistry would be the polymer chemistry that gives you that instant tightening feel. then we have ingredients of caffeine, creatine, soybean
are the six-pack fairy finishes up her ab magic with contouring makeup. then we ll take like a cream cosmetic like this and really kind of almost draw. and then buff it out. and this isn t cheating? this is definitely not cheating. how is it i mean, think about it this way. is makeup for you cheating? every woman wears makeup. is that cheating? enhancing. enhancing, that s a better word to use. reporter: for $35, the average guy can now buy abs in a box. assuming he knows how to paint them on. men are just as vain as we are. they really are. reporter: that vanity is driving sales of products like the lab series ab rescue body sculpting gel, which promises to tighten and tone. we went into the lab to see the science of enhancing the six-pack. the chemistry would be the polymer chemistry that gives you that instant tightening feel. then we have ingredients of caffeine, creatine, soybean