once they ve all settled and we have basically a ten, 20-foot screen that we re now able to display whatever content we wanted to. the 80-second video takes more than 1,300 hours to produce. all of that hard work pays off. on april 17th, 2013, they release the video online, and it soon reaches more than 7.5 million views. hopes topple when people who believe the video is real find out the truth. the most common comment or emails that we get is can i have one iphone out of the 10,000. there s others where people are bashing us because we they think we spent a lot of money in trashing these iphones. we send an e-mail saying this is not real. no iphones were harmed, again, in the making of this video. i think it s a win/win for this company. if they had managed to make it real iphones falling, that would
iphones. so is this the real domino effect, or domino special effect? it was just like too perfectly timed. looks suspiciously perfect. this stumped me because it looks so real. and it s so precise. then your mind starts going, how did they do that? it s so many iphones, that s more iphones than there are in the world, i m pretty sure. fake, that s my impression, impression of everyone on youtube, fake scll we hear you loud and clear. the video of the tumbling iphones is completely false. the domino display comes from the creative minds at atmo studio in san francisco. visual effects, animation, and viral videos and other kinds of digital content. that content includes concept videos for the latest apple products. we like to visualize what we want to see in the next iphone as opposed to what s rumored.
for the person to touch. the other 9,999 iphones are made using computer-generated animation. we usually start with a clean plate. we shoot the actors on the set, and then we go through and add in our c.g. elements. these markers were intentional. we can create a path of where we want the dominoes to travel. we ve populated the entire shot with proxy geometry representations of what an iphone would look like, and at a later stage, we can take those cubes and replace them with higher resolution iphone geometries. the elevator scene started much like the other nights. we start with a nice clean plate so we get the elevator and actor in context. we blur the background a little bit to really sell the fact that the iphones are here and de-emphasizing the background. for the big finale of the video, we set a camera up high and wide. and we see the wave of crashing iphones.
we usually start with a clean plate. we shoot the actors on the set, and then we go through and add in our c.g. elements. these markers were intentional. we can create a path of where we want the dominoes to travel. we ve populated the entire shot with proxy geometry representations of what an iphone would look like, and at a later stage, we can take those cubes and replace them with higher resolution iphone geometries. the elevator scene was shot with a nice clean plate. we get the elevator and actor in context. we blur the background a little to really sell the fact that the iphone here, and de-emphasizing the background. for the big finale of the video, we set a camera up high and wide. and we see the wave of crashing iphones. once they ve all settled and we have basically a ten, 20-foot screen that we re now able to
it was just like too perfectly timed. looks suspiciously perfect. this stumped me because it looks so real. and it s so precise. then your mind start going how did they do that. it s so many iphones, that s more iphones than there are in the world, i m pretty sure. fake, that s my impression, fake! we hear you loud and clear. the video of the tumbling iphones is completely false. the domino display comes from the creative minds at atmo studio in san francisco. visual effects, animation, and viral videos and other kind of digital content. that content includes concept videos for the latest apple products. we like to visualize what we want to see in the next iphone as opposed to what s rumored. a lot of times our concepts are too farfetched. this futuristic video grabs more than 68 million hit and