>> it was just like too perfectly timed. looks suspiciously perfect. >> this stumped me because it looks so real. and it's so precise. then your mind start going how did they do that. >> it's so many iphones, that's more iphones than there are in the world, i'm pretty sure. >> fake, that's my impression, fake! >> we hear you loud and clear. the video of the tumbling iphones is completely false. the domino display comes from the creative minds at atmo studio in san francisco. >> visual effects, animation, and viral videos and other kind of digital content. >> that content includes concept videos for the latest apple products. >> we like to visualize what we want to see in the next iphone as opposed to what's rumored. a lot of times our concepts are too farfetched. >> this futuristic video grabs more than 68 million hit and