July 27 2021, 9:21 am | BY Ricki Green | 7 Comments
Hyundai is to launch its new brand organising idea this month, called “Imagine that” with the all-new Tucson SUV in a campaign that brings Australians closer to tomorrow’s car today by creative agency, Innocean Australia.
Hyundai Australia’s new brand idea focuses on Hyundai’s world class innovation credentials. The all-new Tucson marks a step change for Hyundai, helping customer reappraisal of the brand to one which is more visually desirable and innovative.
The campaign idea, “Tomorrow wants its car back” is based on the revolutionary all-new Tucson as a preview of Hyundai’s bold design and innovation led future, a car that looks so futuristic that it really shouldn’t be available in 2021. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021.
Hyundai Tucson gets inspected by futuristic robots in new campaign via Innocean
July 27, 2021 9:29
Hyundai has launched a new campaign for the new Hyundai Tucson SUV via Innocean Australia.
The “Tommorrow wants its car back” campaign is part of the “Imagine that” brand platform Hyundai will launch this month.
In the 60 second spot, a couple with their chocolate Labrador go inside their home, whilst unbeknownst to them, their Hyundai Tucson gets investigated by alien-looking robots. After the dog barks at the robots, they drive away and vanish.
Kevin Goult, Hyundai Australia chief marketing officer, said: “This truly is a flexible, fully integrated campaign designed to work with the requirements of our business this year and represents a step-change for Hyundai. This is only the start.”
February 16, 2021 10:11
Kia Australia has launched a new integrated campaign that shows off the automotive brand’s new global visual identity, with the ‘This is Kia’ campaign airing throughout the Australia Open.
It was created with full-service agency Innocean Australia (owned by the Hyundai Motor Group), with the hero TVC featuring a Kia Carnival doing laps of the Sydney Motorsport Park in Eastern Creek, challenging perceptions of the car itself and Kia as a family vehicle brand.
Throughout the campaign, Kia features the remainder of its range including the Kia Sorento and the ‘stylish’ Seltos in a spot featuring actor Dacre Montgomery.
February 11, 2021 10:10
Hyundai’s first-ever eight-seater SUV, the Palisade, is the subject of a new campaign created with Innocean Australia.
The campaign centres around the theme of busy parents using car trips as an opportunity to spend time with their fast-growing teenagers, summed up by the ‘Kidult Approved’ messaging.
Across the hero and supplementary TVCs, the Hyundai Palisade is shown as the ultimate space to spend time with the kids, even as they quickly become ‘Kidults’.
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The ‘Kidults’ are shown to be literally transforming before the eyes of a mum as she worries about them growing up too fast. The various luxury features of the Palisade are the one thing she doesn’t need to worry about.
January 29 2021, 10:02 am | BY Ricki Green | 24 Comments
Kia Australia has launched the all-new Stonic, a small SUV aimed at a younger audience, with a TikTok-led approach, as part of a wider integrated marketing campaign via Innocean Australia.
In collaboration with Kia and Scoundrel, Innocean Australia has developed creative built specifically for TikTok, while keeping the message consistent across all platforms. The bespoke creative showcased the Stonic against an urban background, blending Kia’s unique style of maverick creativity with fashion, art, videography, and slick, TikTok-native transitions to pull users in to learning more – all set to the high energy soundtrack of Young Franco’s About this thing.