Innocean develops TikTok-led campaign for new Kia Stonic
January 29, 2021 10:54
Innocean Australia has launched its new campaign for Kia Australia’s small SUV the Kia Stonic, with a TikTok-led approach developed to target a young audience.
The bespoke TikTok creative was developed in collaboration with Kia and production studio Scoundrel, and makes Kia the first auto brand to use a TopView TikTok ad in Australia outside a challenge.
The Kia Stonic ad is the first thing that TikTok users see when opening the app, before it merges into the first video of their feed.
The video showcases the Kia Stonic against an urban background, and uses TikTok-native transitions to pull users in to learn more, all set to Aussie producer Young Franco’s fast-paced track ‘About This Thing’.
The soothing qualities of the Santa Fe make terrors into angels
January 20, 2021 10:26
The peace and tranquility parents seek for their families is possible inside the new Santa Fe, says Hyundai in its latest campaign.
Feuding children are instantly soothed by the family-focused design features of the vehicle, and break out into Enya’s Orinocco Flow while the goings on outside become mythical beings and join in as a choir.
Hyundai Australia chief marketing officer, Kevin Goult, wanted to kick-off a year of new launches with a bang.
“With a significant number of new product launches in 2021 we‘re starting the year as we intend to finish it, with spectacular creative that pushes the Hyundai brand forward. The new Santa Fe model is up first. It’s more grown up, more premium, and more technologically advanced than ever before, just like the Hyundai marketing team and its agencies,” he said.
Intelligently designed, the new Santa Fe turns fisticuffs into a song of joy.
Hyundai has launched a campaign for the new Santa Fe, bringing peace to family travel. The campaign was created by Innocean Australia.
The spot features siblings coming dangerously close to blows in the back of mom and dad’s Santa Fe. It’s a moment all kids can remember. What they probably can’t remember are the looks of pure agony on their parents’ faces in front of them. But that was certainly there too.
The Sante Fe brings peace. Well, that’s the idea. It’s been designed with families in mind, aiming to make everyone a little happier. There’s no guarantee the kids will start strumming the harp in the backseat, but hopefully, they’ll no longer try to kill each other.
January 19 2021, 12:33 pm | BY Kim Shaw | No Comments
Hyundai has launched the latest Australian campaign for the new Hyundai Santa Fe, bringing peace to family travel, created by Innocean Australia.
The campaign idea, Little Angels, was developed from an insight that in the midst of family chaos, parents are striving to achieve their own personal moments of harmony. The campaign sees two bickering siblings instantly transformed into little angels complete with harps, singing Enya’s 80’s classic Orinocco Flow in perfect harmony. The world outside the Santa Fe is populated by a motorcycle courier transformed into a gallant white horseman, a levitating windscreen squeegee lady and a busload of elderly people who join the celestial choir.
January 22 2021, 10:00 am | BY Ricki Green | 145 Comments
Hyundai has launched the latest campaign for the new Hyundai Santa Fe, bringing peace to family travel, created by its newly transformed creative agency, Innocean Australia.
The Santa Fe has long established itself as an award-winning favourite amongst Australian large SUV buyers as an innovative, luxurious family SUV. In a homogenous category from a campaign perspective, Innocean’s strategy was to position the new Santa Fe as the perfect antidote to family chaos, as it has been intelligently designed with today’s families in mind. Intuitive design features create an environment that helps resolve family tension, making everyone comfortable and happier when on the road.