16/04/2021
Everton Football Club has announced plans for the next phase of its international growth strategy – which will see the Club further strengthen relationships with its growing fanbase and strategic partners across the world.
The Club has delivered a series of activations and digital engagements in North and South America with activity planned for Australasia, the Far East and the Middle East – as the expansion continues despite the impact of the international COVID-19 pandemic.
The Club’s six-pillar international strategy includes fanbase growth, strategic partnership, brand and business development and the launch of an international academy – while continuing retail expansion and international pre-season tour plans for the First Team, Everton Women and Under-23s.
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Bogotá Blues become Colombiaâs first official Everton Supporters Club Tuesday, 16 February, 2021
The Bogotá Blues have become Everton s first official affiliated Supporters Club in Colombia – with two of their youngest members helping mark the occasion by becoming Everton s first international virtual mascots.
Brothers Simón, 11, and Lucas, 9, will be virtual mascots for the game against Manchester City on Wednesday 17 February – the first time the Club s virtual mascot experience has been experienced by fans from outside the UK.
An Everton first-team player will carry the virtual mascot iPad ahead of kick-off, giving Simón and Lucas the unique experience of being in the tunnel alongside the team and walking out with them onto the pitch – despite being on another continent. The pair have been passionate Evertonians since the Club signed Yerry Mina in 2018, and they also count James Rodriguez, Dominic Calvert-Lewin and Richarlison amon