16/04/2021
Everton Football Club has announced plans for the next phase of its international growth strategy – which will see the Club further strengthen relationships with its growing fanbase and strategic partners across the world.
The Club has delivered a series of activations and digital engagements in North and South America with activity planned for Australasia, the Far East and the Middle East – as the expansion continues despite the impact of the international COVID-19 pandemic.
The Club’s six-pillar international strategy includes fanbase growth, strategic partnership, brand and business development and the launch of an international academy – while continuing retail expansion and international pre-season tour plans for the First Team, Everton Women and Under-23s.