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Companies tap management gurus to tackle ‘unknowns’
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Management gurus believe learnings from the financial crisis of 2008 should be applied here as well. Rohit Deshpande, who is the Sebastian S Kresge Professor of Marketing at Harvard Business School, said a majority of companies reduced their investments in marketing during the financial crisis.
Agencies
(This story originally appeared in on Jan 21, 2021)Mumbai: In a world where predicting even the short-term future is becoming difficult, organisations are rushing to management thinkers to understand how best they can cope with unforeseeable conditions ‘the unknown unknowns’.
Vijay Govindarajan, Coxe Distinguished Professor at Tuck School of Business at Dartmouth, said he has received several calls from CEOs in the past 12 months asking this very question. Covid will transform industries but one doesn’t yet know how. According to Govindarajan, what companies find useful to prepare for an u