By Valerie Hernandez
Jan 26, 2021
If you re not a big football fan, one thing you probably look forward to when it comes to the Super Bowl are all of the commercials. Well, for the first time in 37 years, Budweiser and its Clydesdale horses will not be advertising during the Super Bowl this year. Budweiser has decided to take the money that would normally spend on the commercial slot, which is about $5.6 million, and instead support critical Covid-19 vaccine awareness with donations and future ad campaigns. The coronavirus pandemic has forced Budweiser to rethink its marketing approach and they want to be proactive in promoting vaccine awareness. Some of Budweiser s planned advertising will be given the Ad Council and Covid Collaborative s Vaccine Education Initiative.
By Valerie Hernandez
Jan 26, 2021
If you re not a big football fan, one thing you probably look forward to when it comes to the Super Bowl are all of the commercials. Well, for the first time in 37 years, Budweiser and its Clydesdale horses will not be advertising during the Super Bowl this year. Budweiser has decided to take the money that would normally spend on the commercial slot, which is about $5.6 million, and instead support critical Covid-19 vaccine awareness with donations and future ad campaigns. The coronavirus pandemic has forced Budweiser to rethink its marketing approach and they want to be proactive in promoting vaccine awareness. Some of Budweiser s planned advertising will be given the Ad Council and Covid Collaborative s Vaccine Education Initiative.
Budweiser skipping the Super Bowl for first time in nearly 4 decades
SHENZHEN, CHINA - 2020/10/05: Budweiser beer cans displayed for sale in a supermarket. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images via CNN)
by: Jordan Valinsky, CNN Business
Posted:
Jan 26, 2021 / 10:02 AM EST
(CNN) Budweiser’s Clydesdale horses have become synonymous with the Super Bowl. But this year, they’re getting a rest: For the first time in 37 years, the beer company isn’t advertising during the Super Bowl.
Instead, Budweiser is shifting the money that would’ve been spent on the commercial slot a reported $5.6 million for the February 7 event to support “critical Covid-19 vaccine awareness” with donations and future ad campaigns, the company said Monday.
By Valerie Hernandez
Jan 26, 2021
If you re not a big football fan, one thing you probably look forward to when it comes to the Super Bowl are all of the commercials. Well, for the first time in 37 years, Budweiser and its Clydesdale horses will not be advertising during the Super Bowl this year. Budweiser has decided to take the money that would normally spend on the commercial slot, which is about $5.6 million, and instead support critical Covid-19 vaccine awareness with donations and future ad campaigns. The coronavirus pandemic has forced Budweiser to rethink its marketing approach and they want to be proactive in promoting vaccine awareness. Some of Budweiser s planned advertising will be given the Ad Council and Covid Collaborative s Vaccine Education Initiative.
The situation has changed.
General Motors has made no secret of plans to launch an SUV version of the new GMC Hummer EV. Currently available as a truck, the SUV variant has already been purposely leaked by the automaker (with CEO Mary Barra sitting next to it) last November. For a time, there were reports the new Hummer body style would debut during Super Bowl LV on February 7, 2021.
This would make sense because its truck counterpart appeared in a Super Bowl commercial last year with NBA superstar LeBron James. In fact, some GMC dealers who took part in a virtual GM conference in December were told the Hummer EV SUV will be revealed in February.