By Justin Crann
Growth and expansion are the primary goals for BlueFocus International, following news that the Caisse de dépôt et placement du Québec (CDPQ) and global private equity firm CVC Capital Partners have acquired a majority stake in the business.
The acquisition deal will see a new entity form, consisting of the Vision7 agencies – including Cossette, Cossette Media, Jungle, Eleven, Citizen Relations, Gene, Magnet, AIM and the Camps agencies – as well as London-based We Are Social and San Francisco’s Fuseproject. It will be headquartered in Quebec City and led by Vision7′s Brett Marchand as president and CEO.
By Maureen Morrison
The Canadian advertising market is generally much quieter than its southern counterpart in the United States, but that doesn’t mean the largest agency in Canada, Cossette, hasn’t been growing and getting a higher profile on the global stage. As Cossette approaches its 50th anniversary, it has been enjoying a creative renaissance in the last few years, thanks in part to a new growth strategy, a refined creative focus and a new leadership team focused on global reach.
From left to right: Mélanie Dunn, global
president and chief executive officer, and
Peter Ignazi, global chief creative officer.