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From content-centric to audience-centric: A data-led approach to better products 2021-04-19. Three eminent visionaries and practitioners of data-driven and audience-centric decision-making share their product creation journey. This is part 1 of a 2 part post. | April 19, 2021 By Lee Kah Whye  “‘Build it, and they will come’ is still very much the default mindset for our industry.”    That’s how Corrine Podger, Director at Digital Skills Agency, Australia, began the second day of the Asian Media Leaders eSummit 2021, striking a chord with many attendees.  Podger moderated the session, which featured three other speakers: Gaurav Sachdeva, Chief Product Officer at Singapore Press Holdings; Nicholas Sagau Tony Ngimat, Chief Chief Product Officer at Rev Media Group and President of the Malaysia Digital Association (MDA); and Becca Aaronson, Interim Executive Director at the News Product Alliance from the U.S

Tom corriganCorrine podgerNicholas sagau tony ngimatBecca aaronsonGaurav sachdevaLee kah whyeRev media groupNews product allianceMalaysia digital associationMinneapolis star tribuneDigital skills agencySingapore press holdingsAsian media leadersChief product officerInterim executive directorடோம் கோரிகன்