From content-centric to audience-centric: A data-led approach to better products
2021-04-19. Three eminent visionaries and practitioners of data-driven and audience-centric decision-making share their product creation journey. This is part 1 of a 2 part post.
| April 19, 2021
By Lee Kah WhyeÂ
ââBuild it, and they will comeâ is still very much the default mindset for our industry.â  Â
Thatâs how Corrine Podger, Director at Digital Skills Agency, Australia, began the second day of the Asian Media Leaders eSummit 2021, striking a chord with many attendees.Â
Podger moderated the session, which featured three other speakers: Gaurav Sachdeva, Chief Product Officer at Singapore Press Holdings; Nicholas Sagau Tony Ngimat, Chief Chief Product Officer at Rev Media Group and President of the Malaysia Digital Association (MDA); and Becca Aaronson, Interim Executive Director at the News Product Alliance from the U.S