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Pepsi Holiday Campaign Gives Back to Bodegas with Desus & Mero Collaboration
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NEW YORK –– Every year, New York City becomes the center of the holiday season, with tourists from around the world traveling in to witness its magic and festive traditions firsthand. With the season looking different this year, and many staying local, Pepsi wants to do something extra special for the City’s very own and very deserving group – its bodega owners. For New Yorkers, bodegas are 24/7 landmarks of each neighborhood and in 2020, owners rose to the task of staying open and keeping the city going during a critical time. Today Pepsi, with the help of Bronx natives Desus Nice and The Kid Mero, is dropping its newest holiday campaign to spotlight, give back to, and thank bodegas for their commitment and the essential service they provide across the five boroughs.
The brand s new short film spotlights a store owner and his community
Pepsi is covering rent throughout 2021 for Juan Valerio s bodega, JJN Corp Deli and Grocery, in the Bronx.
Pepsi December 11, 2020
While some essential workers received a chorus of accolades in the advertising world in the first couple phases of pandemic marketing, others have continued on in the background without much of a nod from the folks who rely on them day in and day out.
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