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Pepsi s Holiday Campaign With Desus Nice and The Kid Mero Is a Moving Tribute to Bodegas

The brand s new short film spotlights a store owner and his community Pepsi is covering rent throughout 2021 for Juan Valerio s bodega, JJN Corp Deli and Grocery, in the Bronx. Pepsi December 11, 2020 While some essential workers received a chorus of accolades in the advertising world in the first couple phases of pandemic marketing, others have continued on in the background without much of a nod from the folks who rely on them day in and day out. Don t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth.

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