Volley reveals third instalment of successful strategy
By Imogen Bailey | 17 March 2021
The partnership follows similar successful partnerships with VB and Vegemite.
However, the Coopers Volleys won t be available for purchase, instead they can be redeemed by customers who purchase a case of Coopers XPA at select liquor retailers across the country.
Additionally, for those enjoying a glass of XPA at their local, scratch and win cards will be available at more than 60 participating drinking venues across the country.
Prizes include Volley sneakers, socks and caps, and limited edition XPA enamel pins.
Volley Australia marketing manager, Sam Despotidis, said the brands similar heritages made the partnership a natural fit.