dorito cool ranch locos taco. one person said on facebook i ve never been more angry on my life and you lied to me, i thought we had a better relationship than this. what makes people gravitate to a single product like this? well, i think, you know, you have you have this successful relationship between doritos and tacos. tacos has already done a really good social media marketing job at handling their crisis, right. and you know, they changed brand perception around that. but beyond that they re working with doritos which doritos wins super bowl social media, you know, oftentimes because they bring the consumer, the people, into the advertising with them. they let people create ads for them. they run the spots on the social media sites. they let the best one then run during the super bowl. i think you have the backing of dorito as well with taco bell here, to just have a win/win for both companies. and i guess when people bite that into that taco there s some