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Transcripts for CNN CNN Newsroom 20130313 14:55:00

day. it s hired 15,000 workers to handle the madness. talk about success. wow. wow. wow. wow. wow. wow. wow. so, since we love that daily beast headline, can a taco really save america, we want to talk about that? joining us now our business guru alison kosik and lynn johnson, director of digital and social strategy and brand strategy at market and wagner. welcome to you both. hello. i love this story. alison, can one delicious taco really save america? i don t know if it s going to save america. i mean what s the sodium content in that thing? i think it s going to really hurt our health. all right. putting the nutrition and the health aside, you know, it does kind of make that turn to the economy and from what i ve been reading about this taco, this taco could really provide some jobs. hey, ain t that really the key thing in growing this economy? you know that this is taco

Transcripts for CNN CNN Newsroom 20130313 14:26:00

mississippi s anti-bloomberg bill, a restaurant owner, says consumers, not the government, should decide what they can buy and apparently most americans yearn for high calorie fast foods and they want to eat it freely. case in point, the cool ranch doritos locos taco, taco bell customers went loco last week because they could not find the new taco at the local restaurants venting on taco bell s facebook page, you lied to me, i thought we had a better relationship than this, and why, taco bell, why? hate to say it, but taco bell fail. seriously, doritos loco taco is no joke. taco bell told the daily beast it sold 1 million nafrp cho cheese nacho cheese tacos a day. it had to hire 15,000 new people to handle the load. clearly we want to eat what we want when we want and we have an

Transcripts for CNN CNN Newsroom 20130313 14:36:00

constitutionali constitutionality, ultimately if you do it right they re totally legal. i think you ll still see some states using them. they do save lives, some say, because they slow people down and slow the traffic down. paul callan, many thanks. nice being with you, carol. it s a simple taco, but boy is its impact unbelievable. taco bell sells more than 1 million dorito loco tacos every single day and guess what, that taco is creating thousands of jobs. ahead, can a taco save america? students everywhere are looking for someone who can help them reach their full potential. with an advanced degree in education from capella university, you ll be better equipped to deal with today s issues and make an even greater impact. let s get started at capella.edu.

Transcripts for CNN CNN Newsroom 20130313 14:58:00

sort of weird drug that addicts them. i m kidding about that. it s amazing so many people like this taco. alison, the ceo of taco bell seems to be an uncommon man. this is a quote from the daily beast from mr. crede. we ve done some research. the top thing that customers look at is how people treat their employees. they ll judge us not just on our quality of food but on how we treat our team members. i found that to be refreshing and kind of unusual. it is kind of true. look how consumers have sort of lashed out against walmart. walmart has been accused of mistreating its employees in one way one sense or another, and there have been petitions on-line here and there about consumers saying i m not shopping there anymore. it is really one of the key factors people look for when judging a company, when spending their money at a company. you know, what s it like to work there? many people feel if the employees aren t treated well, why should i spend my money there? interesting. i w

Transcripts for CNN CNN Newsroom 20130313 14:56:00

bell s most successful taco ever. in fact, the ceo says the company had a as you said, added 15,000 jobs last year just to handle the craziness over the loco taco. greg crede, that s his name. he believes the chain could add another 2,000 restaurants over the next ten years, just here in the u.s. so those are going to need full staff. you see the sort of domino effect happening. this is mainly because of the success of the dorito locos tacos. the company sold 375 million of the original nacho cheese version in less than a year. you know what s coming? the cool ranch taco is coming next. taco bell was supposed to launch it on a wednesday. it didn t until a thursday and everybody went battie on social media saying that taco was supposed to be available wednesday, we are not happy. i know. you know, lynn, i m going to pose that question to you, because the marketing of this taco was insanely good, as alison said. taco bell s facebook page lit up when people couldn t find the

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