Natural and organic brands catering to alternative eating styles and combining better nutrition with convenience are shifting consumer perceptions of frozen to boost purchase intent and sales that could outlast the pandemic pantry stocking surge of 2020, suggests data presented at virtual Natural Products Expo West.
Daily Harvest pretty much can t put a foot wrong. When founder Rachel Drori
started the company back in 2015 with easy and fresh smoothies, we all jumped into the DH world, since it seemed to promise a healthier way of eating and made it easier than ever to get into the habit of adding more fruits and vegetables to our routine. In chic, simple packaging, DH expanded their offerings to introduce soups, grain bowls, and then low-sugar ice creams, all plant-based and healthier for you and the planet, and we signed on again. All the while, the company that sends ready-to-eat frozen bowls and smoothies straight to your door kept growing and inspiring copycat companies that wanted to get in on the rise of plant-based consumerism.