The perfume brand said that it aired the ads only after due and mandatory approvals, wherein, it never intended to hurt anyone’s sentiments or feelings
The Information and Broadcasting Ministry ordered a suspension of all such controversial deodorant advertisements and said that an inquiry is being held as per the advertising code, ANI reported
Share Via:
As Sebamed and HUL have it out in court, over the formerâs recent ads, we deconstruct the jargon this battle is hinged on.
On January 10, 2021, German skincare brand Sebamed made a splash with a series of ads that compared its soap with existing brands like Lux, Dove and Pears, to illustrate its claim to a better pH.
There ensued a legal drama between Sebamed and Hindustan Unilever, parent of aforementioned soap brands. Weâre yet to hear the last of this battle.
In the meanwhile, letâs pause and look at the line in tiny font that punctuates most of Sebamedâs controversial ads: âCreative visualization of reports based on tests conducted by an independent lab, accredited by NABLâ.