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81% consumers want stringent e-commerce rules, shows survey 64 per cent of the consumers want e-commerce rules to be implemented for “all electronically sold services like app-based food delivery, app taxis, home repair, salon, airline and railway ticketing, OTT subscription, payments, etc” 56% wanted the rules to be implemented for vertical e-commerce Joe C Mathew Updated Jul 05, 2021, 8:16 AM IST The government s plans to make e-commerce rules more stringent have received big support from the  respondents of an online survey conducted by community social media platform LocalCircles. Of the 16,236 respondents, 81 per cent said they preferred sale of products and services over electronic or digital networks to be governed by a set of electronic commerce rules. The consumer mood has been revealed at a time when e-commerce firms have expressed concerns over the proposed amendments to Consumers Protection (E-Commerce) Rules, 2020.

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