(Archived document, may contain errors) WAGING AND WINNING THE WAR OF IDEAS by Edwin J. Feulner, Jr. President, The Heritage Foundation T he Public Relations Society of America 39th National Conference Washington, D.C. November 12, 1986 INTRODUCTION For four days early in November more than 2,000 of the nation's leading institutional communicators members of the Public Relations society of America met in Washington for their 39th National Conference.