Hilton elevates Jessica Tan to oversee 3 countries as digital marketing director Details 22 February 2021
Hilton has promoted Jessica Tan to the role of director of digital marketing overseeing Malaysia, Philippines and Vietnam. In her new role, Tan (pictured) will ensure business and commercial needs are met via social media, content and digital marketing initiatives. She continues to report to Eugene Oelofse, marketing communications director for Malaysia, Philippines and Vietnam.
Tan told
A+M that her short-term vision is to evolve Hilton s marketing communication strategies to be constantly digitally-forward, as well as grow her department into a core component of Hilton s business identity and a digital business partner of the organisation. She will also work hand-in-hand with the business development and sales team to heighten brand affiliation and loyalty.