Congress formally launched its 'Donate for Desh' campaign on Monday, encouraging supporters to contribute to the party sums divisible by both 138 and 10, such as Rs 138, Rs 1,380 and so on
Congress President Mallikarjun Kharge has launched the Donate for Desh crowdfunding campaign months ahead of the 2024 Lok Sabha polls. The campaign aims to empower the party for a more equitable India. Kharge highlighted the unique nature of this fundraising effort, citing Mahatma Gandhi s precedent during the freedom struggle. The initiative coincides with the completion of 138 years by the Congress party, offering donation options of Rs 138, Rs 1,380, or Rs 13,800.
The party, nowhere close to matching the BJP in finances, has taken a leaf out of Mahatma Gandhi's playbook as it looks to generate funds ahead of the Lok Sabha elections.