The African fintech sector is still in its early stages, but it has the potential to revolutionise how people access financial services on the continent.
A strong brand is one that has succeeded in differentiating itself from its competitors, in meeting the needs and desires of its target audience, creating an emotional connection with them and in generating trust and loyalty.
Living in Goma and setting up a sustainable innovative startup requires more effort than an entrepreneur from Kinshasa as we are deprived of many opportunities and advantages.