The Congolese market is growing, with a predominantly young and dynamic population, and a rapidly expanding economy. There are therefore opportunities for startups that can meet the needs of this growing population.
Storytelling for a startup involves knowing the history of how the business started and being able to communicate the major highlights of key moments in the evolution of the company to clients, investors, government officials, business partners, and the media.
Technology has influenced the development of almost every industry and the banking sector is not exempt from this change. To catch up in terms of banking penetration, technology is our ultimate solution.
Startups in Kinshasa can emerge and become attractive to international investors if they develop skills in the areas of branding, marketing, and communication.
Mobile money holds the key to increasing access to banking services in the rural areas in African countries. That’s why efforts need to be made to instil the culture of digital transactions and discourage people from paying primarily in cash.