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Jan. 28, 2021
Ampol Australia, a fuel and convenience store company, is tapping Coates Group as its signage provider for a rebrand strategy across 1,900 Australian locations.
Coates Group is a global technology company that began as a small, family-owned signage company in Sydney, Australia in the late 1950s. The rebrand collaboration kicked off last August at a pilot store in Concord New South Wales, where Ampol was founded in 1936. Eighteen more store transitions were completed by the close of 2020, according to a press release.
The re-imagined stores are being rebranded featuring over 30 signage variations including main identity signs, price boards, shopfront fascias and other applications for the Ampol marks and logos which were designed and prototyped in under a month. Each was designed in-house to ensure the quality that aligns with the Ampol customer experience.