sponsored by
Jan. 28, 2021
Ampol Australia, a fuel and convenience store company, is tapping Coates Group as its signage provider for a rebrand strategy across 1,900 Australian locations.
Coates Group is a global technology company that began as a small, family-owned signage company in Sydney, Australia in the late 1950s. The rebrand collaboration kicked off last August at a pilot store in Concord New South Wales, where Ampol was founded in 1936. Eighteen more store transitions were completed by the close of 2020, according to a press release.
The re-imagined stores are being rebranded featuring over 30 signage variations — including main identity signs, price boards, shopfront fascias and other applications for the Ampol marks and logos — which were designed and prototyped in under a month. Each was designed in-house to ensure the quality that aligns with the Ampol customer experience.