ron levy, the founder of dog tv, realized it could be a quick fix. he reacted surprisingly. i took pictures and thought, wow, this is amazing. but turning on just any channel wasn t an option. if you leave on any animal channel or any news channel, you might see something scary, like a crocodile. there s a bomb somewhere that is on the news. it can actually increase their stress. it s not good for them. in that moment, the concept crystallized. a 24/7 channel just for cats. the idea ultimately went from cats to canines. after hearing from pet owners that dogs are a lot more needy when left on their own. in 2007, the pet industry was a $40 billion business. ron felt strongly that owners might be willing to fork out a small fee for their four-legged friends to be entertained by pooch-appropriate shows, but selling the actual concept to
a quick fix for charlie s sadness and his own guilt. he reacted. i took pictures. i thought wow, this is amazing. but turning on just any channel wasn t an option. if you leave on any animal channel, or any news channel, you might see something scary like a crocodile. so there s a bomb somewhere that is on the news. you can increase their stress. it s not good for them. in that moment the concept crystallized. a 24/7 channel just for cats. the idea ultimately went from cats to canines. after hearing from pet owners that dogs are a lot more needy when left on their own. 2007, the pet industry was a $40 billion business. ron felt strongly that owners might be willing to fork out a small fee for their four legged friends to be entertained by pooch appropriate shows. but, selling the actual concept to cable providers would
realized his television could be a quick fix for charlie s sadness and his own guilt. he reacted. i took pictures. but turning on just any channel wasn t an option. if you leave on any animal channel, or any news channel, you might see something scary like a crocodile. so there s a bomb somewhere that is on the news. you can increase their stress. it s not good for them. in that moment the concept crystallized. a 24/7 channel just for cats. the idea ultimately went from cats to canines. after hearing from pet owners that dogs are a lot more needy when left on their own in 2007 the pet industry was a $40 billion business. ron felt strongly that owners might be willing to fork out a small fee for their four legged friends to be entertained by pooch appropriate shows. but, selling the actual concept
world, like a puss in boots cat, and said, don t go. reporter: he realized his television could be a quick fix for charlie s sadness and his own guilt. reacted surprisingly. i took pictures, like, wow, this is amazing. turning on just any channel was not an option. if you leave on any an ma channel or any channel, you see something scary, a bomb somewhere on the news, it can increase their stress. it s not good for them. in that moment, the concept crystallized, a 24/7 channel just for cats. the idea ultimately went from cats to caninecanines. after hearing from pet owners that dogs are a lot more needy when left on their own. in 2007, the pet industry was a $40 billion business. ron felt strongly that owners might be willing to fork out a small fee for their four-legged friends to be entertained by pooch appropriate shows, but