ron levy, the founder of dog tv, realized it could be a quick fix. he reacted surprisingly. i took pictures and thought, wow, this is amazing. but turning on just any channel wasn t an option. if you leave on any animal channel or any news channel, you might see something scary, like a crocodile. there s a bomb somewhere that is on the news. it can actually increase their stress. it s not good for them. in that moment, the concept crystallized. a 24/7 channel just for cats. the idea ultimately went from cats to canines. after hearing from pet owners that dogs are a lot more needy when left on their own. in 2007, the pet industry was a $40 billion business. ron felt strongly that owners might be willing to fork out a small fee for their four-legged friends to be entertained by pooch-appropriate shows, but selling the actual concept to
a quick fix for charlie s sadness and his own guilt. he reacted. i took pictures. i thought wow, this is amazing. but turning on just any channel wasn t an option. if you leave on any animal channel, or any news channel, you might see something scary like a crocodile. so there s a bomb somewhere that is on the news. you can increase their stress. it s not good for them. in that moment the concept crystallized. a 24/7 channel just for cats. the idea ultimately went from cats to canines. after hearing from pet owners that dogs are a lot more needy when left on their own. 2007, the pet industry was a $40 billion business. ron felt strongly that owners might be willing to fork out a small fee for their four legged friends to be entertained by pooch appropriate shows. but, selling the actual concept to cable providers would
realized his television could be a quick fix for charlie s sadness and his own guilt. he reacted. i took pictures. but turning on just any channel wasn t an option. if you leave on any animal channel, or any news channel, you might see something scary like a crocodile. so there s a bomb somewhere that is on the news. you can increase their stress. it s not good for them. in that moment the concept crystallized. a 24/7 channel just for cats. the idea ultimately went from cats to canines. after hearing from pet owners that dogs are a lot more needy when left on their own in 2007 the pet industry was a $40 billion business. ron felt strongly that owners might be willing to fork out a small fee for their four legged friends to be entertained by pooch appropriate shows. but, selling the actual concept