And that something thats missing is we havent coming up from the technology instead of putting humans at the center of the equations. We work closely with doug. I like that he calls it intelligent augmentation because you can think of ai think upside down to the ia. When i interviewed all of these people, i found what i called for a while a decision architect what is a decision . Dot process that leads to an action. At that action in a complex world flows through and i dont know what to buy that scarf or car will do to the world. It will have impact, but honestly i dont feel very motivated because i cannot see that impact. It doesnt grab my primate brain in a way that makes me think i need to buy that hybrid car. I cant see it in the the data today in the ia stacked today isnt giving that to me. This is my dog. Im in training him to be a service dog and i have had him pretty much his whole life since he was 11 months old and i had this awesome thing happened to me. I have a trainer tea