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owner, the first thing that pop in your mind probably an older-white gentleman or a younger-white gentleman. reporter: now? not so much. in 2020, half of all buyers were women, say researchers. a fifth, hispanic. a fifth, black. 2020, by far, was the most growth we have ever seen. reporter: many reasons why. among them, the murder of george floyd. protests followed, both, violent and peaceful. prompting fear and more people reaching for protection. people don t trust the police, as much as they used to. reporter: and then, there s this. some of the fringe groups that were on the fringe, that are now mainstream. our community saw that and they re like, you know what? i m going to get a gun because i see these folks and these folks truly do not like me. the consequences here are both enormous and quite obvious. reporter: since then, an election, an insurrection. a loser, who still says he won. convinced his followers, they were cheated. and you have to get your people t

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