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Fanta brings the colour back with playful new campaign via Ogilvy Sydney

Fanta brings the colour back with playful new campaign via Ogilvy Sydney July 29, 2021 9:54 Coca-Cola Australia has today launched a new advertising and digital campaign for its soft drink Fanta. The campaign encourages Australians to combat the ‘grey’ in every day by being playful and colourful, no matter your life stage. The first global campaign for Fanta since 2017, ‘Colourful People’ celebrates those who embody authenticity, are young at heart and don’t take themselves too seriously. Created by Santos Buenos Aires and adapted by Ogilvy for Australia, the TVC titled ‘Colourful’ spotlights playful people – such as street performers or karaoke singers – who work hard to make strangers smile.

Fanta brings the colour back with playful new campaign via SANTO Buenos Aires and Ogilvy

July 29 2021, 10:42 am | BY Ricki Green | 9 Comments Coca-Cola Australia has today announced the local launch of a new advertising and digital campaign for Fanta created by SANTO Buenos Aires and adapted by Ogilvy for Australia.   The screens-led initiative encourages Australians to combat the ‘grey’ in every day by being playful and colourful, no matter your life stage. The first global campaign for Fanta since 2017, ‘Colourful People’ celebrates the people who embody authenticity, are young at heart and don’t take themselves too seriously. The TVC titled ‘Colourful’ spotlights playful people – such as street performers or karaoke singers – who work hard to make strangers smile. The TVC forms part of a wider multi-million-dollar media investment, including OLV, cinema and social.

Mariët Westermann appointed to Rijksmuseum Supervisory Board

Mariët Westermann appointed to Rijksmuseum Supervisory Board Mariët Westermann. Photo Courtesy of New York University Abu Dhabi. AMSTERDAM .- Professor Mariët Westermann will take up her new position as member of the Supervisory Board of the Rijksmuseum on 7 July 2021. Mariët Westermann is professor of Arts and Humanities at New York University Abu Dhabi, where she also serves as Vice Chancellor and Chief Executive. Mariët Westermann (b. 1962) studied Art History in the United States. After completing her PhD in 1997 at New York University with her thesis on Jan Steen, the comic painter, she served in academic and management posts at several US universities. Prior to making the move to New York University Abu Dhabi in 2019, Westermann was Executive Vice President of The Andrew W. Mellon Foundation in New York.

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