Fanta brings the colour back with playful new campaign via Ogilvy Sydney
July 29, 2021 9:54
Coca-Cola Australia has today launched a new advertising and digital campaign for its soft drink Fanta.
The campaign encourages Australians to combat the ‘grey’ in every day by being playful and colourful, no matter your life stage.
The first global campaign for Fanta since 2017, ‘Colourful People’ celebrates those who embody authenticity, are young at heart and don’t take themselves too seriously.
Created by Santos Buenos Aires and adapted by Ogilvy for Australia, the TVC titled ‘Colourful’ spotlights playful people – such as street performers or karaoke singers – who work hard to make strangers smile.