The famous Henry Ford’s “A customer can have a car painted any color that he wants so long as it is black” still holds water today, even though modern technologies allow cars of today to be custom-color painted. People’s preferences have not moved much, though. White, gray, and black continue to be the most popular car paints in 2021, as shown in the latest Axalta report.
/PRNewswire/ Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, released its Automotive Color Preferences 2021 Consumer Survey.
New Survey Examines Importance of Color and Car Purchasing Decisions
Consumers desire high gloss finishes in colors that evoke elegance and stability
Axalta survey reveals color is a key factor in 88% of vehicle purchasing decisions
Axalta s Automotive Color Preferences 2021 Consumer Survey provides insights on color and paint preferences from vehicle owners in four of the largest automotive producing countries (China, Germany, Mexico and the U.S.)
PHILADELPHIA - May 26, 2021 - Axalta , a leading global supplier of liquid and powder coatings, released its Automotive Color Preferences 2021 Consumer Survey aimed at analyzing the relationship between color and vehicle purchasing decisions among consumers. More than 4,000 participants aged 25 to 60 in four of the largest vehicle-producing countries - China, Germany, Mexico and the U.S., responded that color was a key factor in 88% of vehicle purchasing decisions.