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“It’s super white, but it’s changing,” said Frye.
“When you describe the wine industry, it’s white right? For us to make the best wine […] we would be doing a disservice to say we are, if we’re not getting the perspective of everyone,” he said.
A first step
The One Barrel Challenge is meant to be a first step in getting to that inclusive goal.
“Overall, we’re trying to highlight and bring to life more opportunities and the barrier of entry for people of color into the wine industry,” said Gray.
In the vast world of wine, Gray said there aren’t many people of color heading up their own brands.
Decanter Interview: NBA star CJ McCollum on making his own wine
Decanter speaks to CJ McCollum of Portland Trail Blazers about his winemaking project with Adelsheim Vineyard in Oregon and how he became part of the NBA’s renowned wine scene.
CJ McCollum’s debut wine, ‘McCollum Heritage 91’, reportedly sold out in 45 minutes after the
Oregon Pinot Noir was released last year at a retail price of $50-a-bottle. It would take longer to watch an NBA game.
‘It’s so cool to bring it out and see it sell,’ McCollum tells
Decanter towards the end of 2020, prior to the start of the new NBA season.