Colgate, the world’s leading and the most choosen toothpaste brand has launched a new thematic campaign to drive awareness around cavities & oral care in general in the Nigeria market with The new thematic campaign tagged “Calcium in, Cavities out”.
According to the Chief Executive Officer, Colgate Tolaram LFTZ Enterprise, Mr. Girish Sharma, the new thematic campaign is aimed at sensitizing the consumers on ways to prevent, fight cavity and promote dental hygiene and wellness by strengthening teeth and freshening breath.
Sharma noted that the new thematic campaign, which highlights the significance of calcium to dental health, is current running Pan-Nigeria on Television, Radio, digital and OOH platforms. He noted that it has become more imperative that Nigerians take their dental health more seriously by keeping up with a comprehensive oral hygiene routine.