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“Calcium in, Cavities Out”, Colgate Launches New Campaign to Drive Cavity Awareness The new thematic campaign is aimed at sensitizing the consumers on ways to prevent, fight cavity and promote dental hygiene and wellness ADVERTISEMENT Colgate, the world’s leading and the most choosen toothpaste brand, has launched a new thematic campaign to drive awareness around cavities & oral care in general in the Nigerian market with a new thematic campaign tagged “Calcium in, Cavities out”. According to the Chief Executive Officer, Colgate Tolaram LFTZ Enterprise, Mr. Girish Sharma, the new thematic campaign is aimed at sensitizing the consumers on ways to prevent, fight cavity and promote dental hygiene and wellness by strengthening teeth and freshening breath.

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