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May 25, 2021 10:03
Nine-owned The Sydney Morning Herald is still Australia’s top masthead, read by over 8.5 million people in an average four-week period over the 12 months to March 2021.
The data comes from Roy Morgan’s latest cross-platform audience results, which showed growth for Australian newspapers and magazines across the 12 months to March 2021.
During that period, an estimated 19.9 million (94.4%) Australians aged 14+ read or accessed newspapers or newspaper content in some way in an average four-week period.
Those figures include metropolitan, local and regional titles for print editions, online via website, app or news platforms.
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16.8 million or 79.4% of Australians read or accessed metropolitan titles, while 15.6 million or 72.8% read of accessed magazine content.
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Michele Levine, CEO Roy Morgan says the latest 4 week cross-platform audience data shows millions of Australians accessing newspapers and magazines via new media channels and several titles increasing their audiences during the last 12 months:
“Roy Morgan’s ‘digital first’ view of the media landscape shows millions of Australians turned to online channels to access leading Newspaper and Magazine mastheads during the last year as Australia was struck by the COVID-19 pandemic prompting a nation-wide lockdown, sever restrictions on people’s movement and lengthy border closures for most of last year.
“The new 4 week cross-platform audience results show an estimated 19.9 million Australians aged 14+ (94.4%) read or accessed newspapers including metropolitan, regional and community titles in an average four weeks in the 12 months to March 2021.