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Michele Levine, CEO Roy Morgan says the latest 4 week cross-platform audience data shows millions of Australians accessing newspapers and magazines via new media channels and several titles increasing their audiences during the last 12 months:
“Roy Morgan’s ‘digital first’ view of the media landscape shows millions of Australians turned to online channels to access leading Newspaper and Magazine mastheads during the last year as Australia was struck by the COVID-19 pandemic prompting a nation-wide lockdown, sever restrictions on people’s movement and lengthy border closures for most of last year.
“The new 4 week cross-platform audience results show an estimated 19.9 million Australians aged 14+ (94.4%) read or accessed newspapers including metropolitan, regional and community titles in an average four weeks in the 12 months to March 2021.