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Coca-Cola s NFT Collectibles Auction in Decentraland; To Donate Proceeds to Special Olympics

Coca-Cola s NFT Collectibles Auction in Decentraland; To Donate Proceeds to Special Olympics
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Tafi Partners in Coca-Cola s First-Ever NFT Collectibles In Support of International Friendship Day

Share this article Share this article SALT LAKE CITY, July 28, 2021 /PRNewswire/  Tafi announced today that it has partnered with Coca-Cola® by designing virtual wearables for Coca-Cola s first-ever non-fungible token (NFT) collectibles offering in the metaverse to celebrate International Friendship Day on July 30 th, Coca-Cola will be auctioning an NFT loot box on OpenSea, that contains Tafi-designed digital apparel that can be worn forever in the virtual world of Decentraland. Tafi, a leading designer of avatars and digital wearables, is a digital strategy and development partner with Coca-Cola. Tafi worked alongside Coca-Cola to produce the NFTs, as well as Virtue, the agency by Vice, who developed the initial concept. Details of Tafi s involvement in Coca-Cola s NFT lootbox can be found at https://maketafi.com/coca-cola-nft.

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