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Coke to test first-ever paper bottle in Hungary The  Paboco-developed technology is designed to create 100 percent recyclable bottles out of sustainably-sourced wood. Wednesday, February 17, 2021 11:25 PM UTC The Coca-Cola Company will offer plant-based beverage AdeZ in 2,000 of its first-ever paper bottle prototype in Hungary via e-grocery retailer Kifli.hu. The paper bottle project is being co-developed by Coca‑Cola’s R&D team in Brussels and Paboco, a Danish startup supported by ALPLA and BillerudKorsnäs. The project, being done in cooperation with Carlsberg, L’Oréal, and The Absolut Company, is moving into the consumer testing phase to determine the package’s performance and shopper response.

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