Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?
Generative AI Is More Than a Gimmick for Coca-Cola adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
The creation emerged from a fusion of AI-driven insights and input from devoted soda enthusiasts, resulting in a taste experience that encapsulates the essence of the future.